by Kathleen Craig | Jun 14, 2022 | Articles, Blog, Business, Education, Lifestyle, Marketing, News, Uncategorized
Check out Kathleen Craig’s ABA Bank Marketing Article. As a former banker, financial literacy is a topic I’m passionate about because a lack of financial knowledge affects people’s personal finance in impactful ways. According to a new survey from the National...
by Kathleen Craig | Oct 26, 2020 | Articles, Blog, Business, Marketing, News, Uncategorized
The attractive offers that challenger financial brands use to entice consumers can’t be maintained when they entail unsustainable costs. The answer isn’t a full-frontal assault, but a multi-pronged effort to build on what consumers really want from a...
by Kathleen Craig | May 13, 2020 | Articles, Blog, Business, Marketing, News, Uncategorized
Partnering For Innovation: Selecting Your Fintech And Maintaining The Partnership What in recent years has been used as a term to define alternative lenders, and direct-to-consumer disrupters of banking, “fintech” has circled around again to include any...
by Kathleen Craig | Dec 28, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
Community banks can reclaim the customers and deposits they have ceded to digital savings applications. It can be difficult for community banks to find the right tool to help them gain low-cost deposits in today’s low-rate environment. Although rate specials on...
by Kathleen Craig | Nov 11, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
The landscape around fintech has been rapidly changing for years. What began as a method to disrupt the finance industry is now a tool for financial institutions to leverage to improve product offerings. There has been a surge in fintechs as they create technology to...
