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Lack of financial literacy costing consumers, but banks can help

by Kathleen Craig | Jun 14, 2022 | Articles, Blog, Business, Education, Lifestyle, Marketing, News, Uncategorized

Check out Kathleen Craig’s ABA Bank Marketing Article. As a former banker, financial literacy is a topic I’m passionate about because a lack of financial knowledge affects people’s personal finance in impactful ways. According to a new survey from the National...

How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks

by Kathleen Craig | Oct 26, 2020 | Articles, Blog, Business, Marketing, News, Uncategorized

The attractive offers that challenger financial brands use to entice consumers can’t be maintained when they entail unsustainable costs. The answer isn’t a full-frontal assault, but a multi-pronged effort to build on what consumers really want from a...

Partnering For Innovation by Forbes Councils Member Kathleen Craig

by Kathleen Craig | May 13, 2020 | Articles, Blog, Business, Marketing, News, Uncategorized

Partnering For Innovation: Selecting Your Fintech And Maintaining The Partnership   What in recent years has been used as a term to define alternative lenders, and direct-to-consumer disrupters of banking, “fintech” has circled around again to include any...

Savings Apps Cost Consumers. Banks Can Help Save Them.

by Kathleen Craig | Dec 28, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized

Community banks can reclaim the customers and deposits they have ceded to digital savings applications. It can be difficult for community banks to find the right tool to help them gain low-cost deposits in today’s low-rate environment. Although rate specials on...

How to Select the Right Fintech Partner for Your Credit Union

by Kathleen Craig | Nov 11, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized

The landscape around fintech has been rapidly changing for years. What began as a method to disrupt the finance industry is now a tool for financial institutions to leverage to improve product offerings. There has been a surge in fintechs as they create technology to...
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Recent News

  • Lack of financial literacy costing consumers, but banks can help
  • Plinqit Announces Marnie Keller as Vice President of Channel Sales
  • Plinqit Named a Founding Sponsor of San Diego Wave Fútbol Club
  • Plinqit Exceeds $6 Million Saved Since Launching, Helps Improve Financial Literacy Rates
  • Women in Technology: Plinqit’s Kathleen Craig

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