When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
Kirsten Longnecker
Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
How to Defend (and Grow) Key Deposits When Repricing Hits
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4.For banks and credit unions, few moments are as pivotal or as stressful as when a large...
Banking Brand Market Penetration with a Digital Deposit Engine That Delivers
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3.Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
Why High Yield Savings Is the Secret Weapon for Banks Looking to Attract More SMBs
Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...
From Foot Traffic to Funded Accounts – How Banks Can Replace Deposits Post-Branch Closure
Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2.Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...