Gen Z is putting greater stock in cash reserves and novel saving methods such as cryptocurrency. This highlights an opportunity for banks and credit unions, which are hungry for deposits and eager to reach younger account holders.
Kirsten Longnecker
Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
Plinqit Celebrates Record Growth as High Yield Savings by Plinqit Surpasses $2 Billion in Deposits
ANN ARBOR, Mich., Dec. 17, 2024 —Plinqit is proud to announce a record year of growth driven by its latest product, High Yield Savings by Plinqit. This innovative, white-label digital savings solution has enabled financial institutions nationwide to acquire new...
54% of Americans Say They Are Likely to Open a High-Yield Savings Account, According to New Plinqit Report
Of Americans without a HYS account, more than half said they are likely to open one in the future while 13% are very likely to open one ANN ARBOR, Mich., Nov. 19, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...
A Balancing Act: How Gen Z Can Save While Paying Down Debt
With debt and the cost of living on the rise, plus a host of other financial responsibilities, the challenge of repaying debt while saving for the future is daunting. According to Plinqit’s 2024 State of Savings Report, 43% of Gen Z said they are saving to pay off debt this year, making it one of their top savings priorities. At the same time, the survey report shows this generation is focused on other financial goals too, such as travel, purchasing a vehicle, or buying a home. So, how can Gen Z effectively manage these conflicting goals?
1 in 4 Americans Enrolled in a High-Yield Savings Account Earn 5% APY or Higher, According to Plinqit’s 2024 State of Savings Report
Plinqit’s 2024 State of Savings Report shows that majority of Americans using a high-yield savings account earn between 4% and 4.99% APYANN ARBOR, Mich., Oct. 29, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...