by Kirsten Longnecker | May 30, 2024 | Articles, Blog, Business, Uncategorized
In the busy world of finance, every decision we make can affect our financial health and stability. Many people don’t understand basic financial concepts, and this lack of knowledge can be very costly. It’s important to look at how financial illiteracy impacts...
by Kirsten Longnecker | Apr 11, 2024 | Articles, Blog, Uncategorized
It’s been said so often that it’s now a refrain: We need more deposits! For bankers and credit union executives across the country, it’s on repeat. And financial institution leaders are trying everything from the traditional (high-interest CDs) to the disruptive...
by Kirsten Longnecker | Jan 31, 2024 | Articles, Blog, Business, News, Uncategorized
For banks and credit unions that care about competing on experience rather than price alone, you don’t just want to attract deposits, you want to gain engaged customers. Traditionally, offering exceptional customer service in person at branches was the best strategy...
by Kathleen Craig | Jan 18, 2024 | Articles, Blog, Business, Marketing, News, Uncategorized
In the pursuit of deposits, some financial institutions are exploring a distinct digital brand. Marcus by Goldman Sachs is an example of a “purpose-built” brand connected to an established bank. Goldman Sachs decided it wanted to attract more retail customers and...
by Kirsten Longnecker | May 25, 2023 | Articles, Blog, Branding, Business, Education, From the Field, Marketing, News, Uncategorized
Top 3 themes and 9 actionable takeaways for bank and credit union leaders As a fintech that offers the Q2 SSO tile for our own Q2 clients, Plinqit was invited to exhibit at the Q2 Connect user conference in Austin, Tex. Part of our team was there to enjoy the...
by Kirsten Longnecker | May 16, 2023 | Articles, Blog, Business, Frontpage, Marketing, News, Press, Uncategorized
ANN ARBOR, Mich., May 16, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has partnered with Sonata Bank, an FDIC-chartered digital first bank focused on serving quick...
