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The Correlation Between Fraud and Ill-Fitting Fintech Partnerships

by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized

For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...

Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels

by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates

Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...
3 Keys to High Yield Savings Success

3 Keys to High Yield Savings Success

by Kirsten Longnecker | May 6, 2025 | Articles, Blog, Business, Frontpage, Marketing, Press, Uncategorized

When you’re in the consideration stage for whether your financial institution is ready to launch High Yield Savings by Plinqit as a white-labeled, digital solution, you may be wondering how to make the most of this new product and partnership. Fortunately, we at...
How High-Yield Savings Can Attract the Next Generation of Savers

How High-Yield Savings Can Attract the Next Generation of Savers

by Kirsten Longnecker | Apr 8, 2025 | Articles, Blog, Business, From the Field, News, Press, Uncategorized

Today’s youngest workers are proving so far to be some of the most dedicated savers. And several of Plinqit’s High Yield Savings bank clients report that Gen Z customers maintain average saving balances exceeding $40,000. Read the full article on FinXTech for how to...

Plinqit Celebrates Record Growth as High Yield Savings by Plinqit Surpasses $2 Billion in Deposits

by Kirsten Longnecker | Dec 17, 2024 | Articles, Blog, Business, News, Press, Uncategorized, Updates

ANN ARBOR, Mich., Dec. 17, 2024 —Plinqit is proud to announce a record year of growth driven by its latest product, High Yield Savings by Plinqit. This innovative, white-label digital savings solution has enabled financial institutions nationwide to acquire new...
A Balancing Act: How Gen Z Can Save While Paying Down Debt

A Balancing Act: How Gen Z Can Save While Paying Down Debt

by Kirsten Longnecker | Nov 6, 2024 | Articles, Blog, News, Uncategorized

For Generation Z (ages 18-27), navigating the world of personal finance can often feel like walking a tightrope, especially with so many competing financial goals and savings priorities. Not to mention the rise in debt. TransUnion data reveals that Gen Z borrowers are...
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Recent News

  • The Correlation Between Fraud and Ill-Fitting Fintech Partnerships
  • Reducing Your Dependence on Costly Short-Term Funding Sources
  • Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
  • Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
  • Rethinking Digital Account Acquisition with High-Yield Savings
  • 3 Keys to High Yield Savings Success

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Recent News

  • The Correlation Between Fraud and Ill-Fitting Fintech Partnerships
  • Reducing Your Dependence on Costly Short-Term Funding Sources
  • Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
  • Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
  • Rethinking Digital Account Acquisition with High-Yield Savings

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