Michigan-based Plinqit is an innovative FinTech company serving banks and credit unions across the country to help their customers to be financially well. The Plinqit platform is the first savings app of its kind that pays users for engaging with educational content through its patented Learn to Earn™ technology.
We thrive on collaboration, and we recognize and reward team members for hard work. We believe in a healthy work-life balance. We value kindness and authenticity.
Reporting to the Chief Executive Officer, the Marketing Director will use their expertise spanning B2B financial services marketing, digital marketing and strategy to develop, implement and grow data-driven marketing efforts for revenue growth of the Plinqit platform via brand visibility and lead generation initiatives.
What you’ll do…
- Create and execute the corporate marketing strategy
- Utilize channel marketing, thought leadership and content to create lead generation efforts that support the revenue goals of the organization
- Actively participate in the planning and marketing needs of relevant national industry associations and events
- Providing marketing support to the company with a priority on the sales and partnership teams
- Monitor competitive products, sales and marketing activities
- Oversee the members of the marketing team as well as outside agencies
- Develop metrics to measure the effectiveness of each channel
- Maintain marketing budget and tracking of annual goals
- Utilize agency, contract, hiring and/or other resources to get more done than thought possible by a company of Plinqit’s size
You will do this using your…
- 5+ years of FinTech business-to-business marketing experience
- Marketing degree or equivalent experience
- Experience in developing strategy and executing multi-channel marketing campaigns
You’ll love working here if you…
- Communicate directly with honesty and respect
- Are relentless in execution
- Enjoy rolling up your sleeves and participating in the day to day
- Think like an owner
It will be the best job you’ve ever had because…
- Your work will directly impact how
- You will promote and share products that are making a difference in peoples’ lives
- You will collaborate with amazing people
- You will be rewarded and recognized for your work by your peers and leaders
- You will enjoy tremendous career growth opportunities
Plinqit is located in Ann Arbor, Michigan. Some travel and office appearances are required for all positions. We are a hybrid of remote and in person company; we leave it up to you and your manager to agree on how often you come into the office. We offer cell phone and internet stipends to help ensure your home office is a great place to work.