The Plinq: Subscription Campaign

Who:

1. Social Channels: Women & Men, Ages 25-44
2. Existing Customers
3. Existing Plinqit Users

What:

The Plinqit Blog, The Plinq

When:

October – December

Where:

1. Social Channels
2. Customer Email
3. FI Website
4. Online/Mobile Banking Ads

Why:

1. Attract subscribers to The Plinq.
       a. Subscribers will receive monthly emails w/ Sign-up CTA

Budget:

1. Optional: Prize for employee subscriptions
2. Optional: Social Advertising

Web banners

Social Graphics

Additional Files

Messaging

Utilize messaging for internal newsletters, customer emails, community advertising, statement messaging, ATM screens

Subscribe to The Plinq – your new financial wellness blog!

The Plinq is a blog by Plinqit, the simple savings and financial literacy app, designed to help you learn about different financial topics to give you the information and resources you need to make the most educated financial decisions in your life.

Subscribe for free here!

The Plinq is our new financial wellness blog from our friends over at Plinqit!

The Plinq is designed to help you make educated financial decisions by giving you plenty of resources to decide what is best for you and your family.

Subscribe to The Plinq to receive the newest blog posts right to your inbox!

Subscribe to The Plinq – your new financial wellness blog from Plinqit!

FI NAME and Plinqit are proud to share The Plinq – your new resource for financial tips and practical advice around saving, cybersecurity, home-buying, and more!

Subscribe to The Plinq for free here!

The Plinq – your home for financial wellness!

The Plinq is our blog in collaboration with Plinqit, the simple savings app, to help provide our members with additional financial wellness resources like savings tips, general financial advice, and more, for you and your family!

You can subscribe for free to The Plinq here.

Web Banners.

Add a banner to your homepage to drive traffic to The Plinq! Don’t forget your internal intranet to inform your team about this great resource.

Link all banners to this URL: https://theplinq.plinqit.com/subscribe

Social Content.

Graphics and captions can be used for posts, paid ads and make great online/mobile banking ads too.

Video Ad.

Videos can also be used for posts, paid ads and make great online/mobile banking ads too.

Subscription Form / CTA

URL: https://theplinq.plinqit.com/subscribe

HubSpot Form Code

To embed this form, simply copy and paste the code below into the HTML code on your website.

form<script charset="utf-8" type="text/javascript"

src="//js.hsforms.net/forms/v2.js?pre=1"></script

> <

script>

hbspt.forms.create({

region: "na1",

portalId: "7856723",

formId:

"7f50d1f9-5d57-4abb-9173-4dff2138b007"

});

</script>

GIF

This interactive logo will draw attention to your CTA

QR Code

Canva Editable Links.

If you haven’t jumped on the Canva wagon yet you are missing out! Canva makes resizing sooooo

easy! Need a lobby TV ad? Convert a social post or banner in just minutes!