It was the bank’s customers that inspired my idea for a small business. As VP of digital banking at a well-regarded financial institution in Michigan, I saw the dichotomy between customers’ appearance and their account balances. It cemented the idea that savings is not a concept that’s intuitive, taught, or reinforced, and I was excited to gamify savings for adults and kids. Once I got the green light from leadership at the bank and a grant from the state, I looked to online financial institutions for ways to optimize the small amount of capital we had in those early days. The key word being online.
Time and time again as our company grew and had additional banking needs, I was told to go into a branch. The few digitally available small and medium business (SMB) accounts I did find were lacking the features and functionality to which I was accustomed in personal checking, savings, and loans. Where are the SMB-specific accounts available online from start to finish?
Check out the full article published by Bank Business News.
