We’ve been conducting banker interviews lately to get a sense for what their most pressing challenges are and what they’ve tried already. So far, they have all mentioned their bank’s desire to try a new digital brand.

But they all also mentioned that they didn’t know where to start. Or how to do it at a reasonable cost. Especially when it’s an experiment.

So we’ve created a guide to help with that. It’s a 10-step, logical, plain-language playbook on launching an affinity banking brand. You’ll find it incredibly helpful to take back to your executive team and/or your board. Claim yours while it’s top of mind, so you’re prepared when you need it.