News
Stay up to date with Plinqit.
This Underutilized Product Could Fuel Your Growth Strategy
What if the key to scaling your financial institution's deposits, reaching new customer segments, and strengthening your brand isn't about the shiny-and-new or the “tired”-but-true, but revisiting one of the most overlooked yet successful retail products? Savings...
Defending Deposits Through Transparent Rate Communication
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
The Generational Shift in Business Banking
Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...
Plinqit CMO Elected to AFT Board of Directors
Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association's Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the organization,...
Actionable Takeaways from AFT Fall Summit
Magic was in the air at Association for Financial Technology (AFT)'s Fall Summit in Banff, Alberta, Canada, last week. In addition to the setting, the speakers were magnificent, bringing use-this-now acumen to their presentations and panel sessions. Here are 6...
High Earners, Low Savers?
What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...
The Great Wealth Transfer & the Business Banking Shakeup
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers
Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
How to Defend (and Grow) Key Deposits When Repricing Hits
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4.For banks and credit unions, few moments are as pivotal or as stressful as when a large...
Banking Brand Market Penetration with a Digital Deposit Engine That Delivers
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3.Regional and community banks and credit unions are revisiting market expansion, whether that’s next...