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Plinqit Promotes Kirsten Longnecker to Chief Marketing Officer

Plinqit expands its leadership team by appointing fintech marketing veteran, Kirsten Knoll Longnecker as company’s new CMOANN ARBOR, Mich., Aug. 15, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and...

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The Hidden Costs of Financial Illiteracy: Implications for Banks and Economies

Investing in financial education is not just about being socially responsible — it’s also a smart business decision. Educated customers make better financial decisions, resulting in better credit scores, higher savings rates, and bigger investments. These behaviors help banks by reducing loan defaults, increasing deposits, and fostering customer loyalty.

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Harnessing Member Centricity to Build Lasting Relationships

Harnessing Member Centricity to Build Lasting Relationships

Insights from Velera’s (formerly PSCU/Co-op Solutions) “Approaching Member Centricity from the Inside Out” report – combined with key takeaways from the recent Velera THINK conference – underscore a pivotal theme: consumers’ desire to control their personal economy and pursue financial happiness. People want more control over their financial lives, a sentiment echoed by Kasey Stinson from Velera, who stated, “Credit unions are in the pursuit of happiness business.” This desire for control and happiness is deeply intertwined with financial wellbeing.

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