Double-Digit Growth, and a Growing Relationship

ChoiceOne Bank launched Plinqit in 2017 with the goal to address its primary challenge of revenue optimization – acquiring low-cost deposits, writing good loans, and creating long-lasting relationships – in order to grow the business.

Since offering Plinqit , ChoiceOne Bank has grown total Plinqit users month-over-month, resulting in an average savings goal of $1,561 per account. In fact, the bank opens more Plinqit accounts than traditional savings accounts on a monthly basis. Many of ChoiceOne’s customers have already reached their goal, with the majority (nearly 80 percent) creating new goals to continue saving.

Customers can securely link their Plinqit account to their checking account, set a savings goal, and automatically set aside a small amount of money at a rate and schedule the customer chooses. The entire seamless process takes about five minutes. The savings tool’s ease of use has helped contribute to it surpassing more than $2.6 million saved by users.

With an average goal duration of 12 months, ChoiceOne Plinqit savers average 1.3 goals each. And in keeping with ChoiceOne’s business objectives, they’ve seen it draw more than 10% of new users from other financial institutions.

“Our customers love Plinqit, and they continue to keep saving and engaging because of the rewards and great user experience,” said Adom Greenland, CFO of ChoiceOne Bank. “With the savings platform, we’ve helped our customers reach their goals and have fostered stronger relationships, evidenced by the number of account openings and the amount saved. We are impressed with the success we have had with Plinqit.”

ChoiceOne selected to partner with Plinqit in part due to the ease of implementation, the engaging user experience, the simplicity of compliance, cost savings in comparison to channels such as Christmas Clubs, and the fact that the financial wellness concept of helping people save fit their mission. 

ChoiceOne Financial Services, Inc. is a financial holding company headquartered in Sparta, Michigan and the parent corporation of ChoiceOne Bank, Member FDIC. ChoiceOne Bank operates 33 full-service offices across the state of Michigan from lakeshore to lakeshore. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. common stock is quoted on the OTC under the symbol “COFS.” For more information, visit choiceone.bank.

About Plinqit

Plinqit is a mobile-first platform and fintech company helping banks and credit unions generate deposits, attract new customers, and expand their retail footprint while helping people live their best financial life. The Plinqit platform is the first savings platform of its kind to bring together automated savings, data-driven financial wellness content, and virtual account management. At Plinqit, we’re helping everyone Money Intelligently™. For more information, visit info.plinqit.com.