Who wouldn’t want a behind-the-thinking look at Americans’ attitudes – particularly younger generations, like Gen Z – toward saving and savings behavior? It’s like a peek into people’s real priorities. You’re in luck. Plinqit commissioned The Harris Poll to survey thousands of consumers about what they save for, why, and how they find savings options that work for them. Bank and credit union execs, this is for you.

Survey Method: June 2024 Plinqit/Harris Poll survey among 2,084 U.S. adults 18+. For further information on the survey, please contact Mallory Griffin, Executive Vice President, York Public Relations, at mallory@yorkpublicrelations.com.

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