Learn how different generations think (& behave) about saving

2024 State of Savings Report by Plinqit

Who wouldn’t want a behind-the-thinking look at Americans’ attitudes toward saving and savings behavior? It’s like a peek into people’s real priorities. You’re in luck. Plinqit commissioned The Harris Poll to survey thousands of consumers about what they save for, why, and how they find savings options that work for them. Bank and credit union execs, this is for you.

Plinqit provides actionable insights from this State of Savings data – what it means for your goals, what to stop doing, and what to put into motion now in order to reinforce relationship and generate deposits. Plus, you’ll learn how each generation saves and searches for a financial institution that’s relevant to them.

Survey Method: June 2024 Plinqit/Harris Poll survey among 2,084 U.S. adults 18+. For further information on the survey, please contact Mallory Griffin, Vice President, York Public Relations, at mallory@yorkpublicrelations.com.