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American Banker Features Plinqit: The tech banks are using to boost deposit growth
With competition for deposits heating up, many small and medium-sized banks are turning to technology to give them an edge. First Arkansas & Trust, for example, is using Plinqit, a goal-oriented savings app from a fintech called HTMA Holdings, in the hopes of...
Case Study: ChoiceOne Bank Increases Customer Engagement, Sees Double-Digit Month-over-Month Growth with Plinqit Savings App
The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build and grow the business. The bank had primarily relied on its branch network...
Consumers Engage with Plinqit More Than Other Finance Apps, with Over 55% of Users Engaging Regularly
ChoiceOne Bank experiences strong engagement within first year of launching new savings app ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that pays users for engaging with content, has surpassed the industry’s average...
We’re excited to share that Plinqit was recently a feature in American Banker.
Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, digital-only brands, small banks without the same advertising and product...
Users can create more than one savings goal with Plinqit
HTMA is excited to announce our newest enhancement with Plinqit, multiple savings goals. Plinqit users can create up to 5 savings goals within their account. This is the number one feature requested by users, and we're happy that it is now available. Users can simply...
Ideas and Tips to Building Your Bank’s Youth Program
Check our recent webinar where Youth Savings Club and Life Cycle Marketing expert Crystal Boyer shares how First State Community Bank has invested in their Junior Savers Club. From Junior Savers Directors, to events, to their participation in Financial Literacy Month,...
Growing Your Youth Membership with Best Practices From Altra Federal Credit Union
Be sure to check out our recent webinar with Youth Program expert Danielle Anderson, who shares how Altra Federal Credit Union continues to grow and evolve their investment in the next generation of members. From their Youth Committee, to their focus on teaching...
Someone has to be first
Someone has to be first. The majority of banks I know want to be third, fourth or even tenth when launching a new or unproven solution.... but if we are truly going to change our industry... someone has to be first. First does not have to be high risk or...
Don’t Forget the Low Hanging Fruit
HT Mobiles Apps Founder & CEO, Kathleen Craig, was recently published on ABA’s Bank Marketing website. In her article, Don’t Forget the Low Hanging Fruit, Kathleen talks about not losing sight of the customers banks have today and ways you can plan and strategize...
How Plinqit Helped a Saver Reach Her Goal
Plinqit helps people reach their financial goals and save for the things they need most. Recently, Plinqit user and ChoiceOne Bank employee, Kylie Thompson shared how Plinqit helped her save for a dream trip to visit New York City. Read her entire story. Interested in...