News
Stay up to date with Plinqit.
From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers
Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
How to Defend (and Grow) Key Deposits When Repricing Hits
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4.For banks and credit unions, few moments are as pivotal or as stressful as when a large...
Banking Brand Market Penetration with a Digital Deposit Engine That Delivers
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3.Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
Why High Yield Savings Is the Secret Weapon for Banks Looking to Attract More SMBs
Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...
From Foot Traffic to Funded Accounts – How Banks Can Replace Deposits Post-Branch Closure
Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2.Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...
The Correlation Between Fraud and Ill-Fitting Fintech Partnerships
For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
Reducing Your Dependence on Costly Short-Term Funding Sources
Part 2 of our "Top 5 reasons financial institutions contact Plinqit" series: You need to offset reliance on costly, non-core funding sources. Read Part 1.When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources, margins suffer....
Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
Part 1 of our "Top 5 reasons financial institutions contact Plinqit" series: Loan growth exceeds deposit growth in your current footprint.Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to you. As loans...
Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
Plinqit announced it has won the FinTech Marketing North American Award in the Best Use of Thought Leadership category. The recognition honors Plinqit's comprehensive thought leadership campaign centered around its 2024 State of Savings Report, which delivered...
Rethinking Digital Account Acquisition with High-Yield Savings
It’s a reality that many financial institutions are starting to face – the digital checking account boom is not as profitable as it might seem. Offering free checking accounts online may seem like an attractive entry point, but it comes at a high cost. These accounts...