Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities.
Banks are under constant pressure to grow deposits, expand market share, and attract new customers. One of the most effective ways to achieve this? Launching digital-first brands designed for specific audience segments. But success requires more than just a sleek app and an online presence – it demands a deep understanding of what different customers truly need.
Which segment should your bank target?
