“Time to Embrace Fintech” article Published in ABA

by Plinqit | Apr 28, 2016 | Articles, Blog, Uncategorized

Our Founder & CEO, Kathleen Craig, was recently published in ABA’s Bank Marketing magazine. In her article, Time to Embrace Fintech, she talks about why it is important for banks to get involved and invested in the upcoming technology companies (#fintech) that are changing the banking ecosystem.

“At a recent bankers’ conference, 99% of attendees did not know a single one of the hottest fintech startups. Banks of all sizes have got to invest in this fast paced growing ecosystem or they will be left behind.

The most innovative banks have already figured this out. BBVA, USAA, JPMorgan, Citibank, WellsFargo and Barclays are just a few that have come to the table.

Are these innovative banks using these investments as a revenue generator? Not really. While they may make a return on the investment, the real return is becoming a part of the ecosystem.”

Finish reading the rest of the article here.

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