by Plinqit | Apr 7, 2026 | Articles, Blog, Frontpage, Marketing, News, Press, Uncategorized, Updates
Fintech innovator tapped to showcase SMB deposit solution at premier industry event Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial institutions to grow deposits, attract new customers, and expand their...
by Plinqit | Apr 1, 2026 | Articles, Business, Frontpage, Marketing, News, Press, Uncategorized, Updates
Businesses across the country are trading hands to their younger inheritors. This massive shift in ownership of small- and medium-sized businesses represents an equally massive shift in how financial institutions should think about business accounts. Millennial and...
by Plinqit | Mar 29, 2026 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized
It was the bank’s customers that inspired my idea for a small business. As VP of digital banking at a well-regarded financial institution in Michigan, I saw the dichotomy between customers’ appearance and their account balances. It cemented the idea that savings is...
by Kirsten Longnecker | Nov 18, 2025 | Articles, Blog, Business, Marketing, News, Uncategorized, Updates
What if the key to scaling your financial institution’s deposits, reaching new customer segments, and strengthening your brand isn’t about the shiny-and-new or the “tired”-but-true, but revisiting one of the most overlooked yet successful retail products?...
by Kirsten Longnecker | Oct 29, 2025 | Articles, Branding, Business, News, Uncategorized, Updates
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
by Kirsten Longnecker | Oct 6, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized
Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...
