Our Founder & CEO, Kathleen Craig, was recently published in ABA’s Bank Marketing magazine. In her article, Social Tips, Seasoned for Banks, she talks about how social media is currently being used and how to better engage with your audience.
“You can’t pumpkin spice your bank.
How much time and energy is your financial institution currently spending on social media?
A few hours a month? Several per week?
You may be wondering whether this is the best use of your team’s time. If you’ve asked yourself these questions, if you’re just getting started, or if you’re planning on ramping up your social marketing efforts in 2017, let’s talk.
First, let’s take a quick look at what is going on out there.
The largest two banks in the country—with their robust teams, generous marketing budgets, and amazing agencies—get less than 100 likes per post.
The third largest bank is getting engagement in the thousands, but they are going through a crisis right now (you may have heard about it) and it isn’t exactly the type of interaction we would all hope for.
Starbucks, on the other hand, gets 161,000 likes per post.
(Numbers derived from a completely unscientific evaluation of the most recent average of 10 posts by the companies as reviewed by our team.)”
Finish reading the rest of the article here.
