by Kathleen Craig | Dec 10, 2015 | Blog, Marketing, Uncategorized
Lately, I feel like it’s the Millennials’ world and we are all just living in it. News and research are bombarding me with what Millennials need, what they prefer, how they don’t care about banks and so much more. It could feel that way because my team and I are deep...
by Kathleen Craig | Sep 25, 2015 | Blog, Marketing, Uncategorized
A few years ago, when social media started to really take off, a handful of financial institutions jumped in feet first (or maybe head first). Since that time, most everyone has dipped a toe in, eased in or maybe even jumped cannonball-style into some social media...
by Kathleen Craig | Jul 14, 2015 | Blog, Marketing, Uncategorized
As a FI marketer you have been hearing plenty about mobile and social and how all of these new channels need to be part of your strategy now. That’s on top of all the other traditional and grassroots marketing efforts your team has going. If you are like me, you’re...