by Kirsten Longnecker | Jan 23, 2025 | Articles, Business, Interviews, Marketing, News, Press, Uncategorized, Updates
In a Fintech Top Voice interview, Kirsten Knoll Longnecker, CMO at Plinqit, speaks about her inspiring journey into fintech, Plinqit’s game-changing High Yield Savings (HYS) product, and how we’re helping banks grow deposits while empowering people to save smarter....
by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
by Kirsten Longnecker | Dec 19, 2024 | Articles, Lifestyle, Marketing, News, Uncategorized
Moving money isn’t what it used to be – forget paper trails and the Pony Express. Few people carry wads of cash, even fewer carry a checkbook, and most people use a plastic card or their smartphone to make purchases. We move money in bits and hardly ever in bags. But...
by Kirsten Longnecker | Oct 24, 2024 | Articles, Blog, Business, Marketing, News, Uncategorized
When you think about a person’s financial stability, it seems logical that saving money should be a top priority for them. But for many Americans, spending on credit cards has taken precedence over building solid savings habits. According to the Kansas City Federal...
by Kirsten Longnecker | Oct 16, 2024 | Articles, Business, Frontpage, Marketing, News, Press, Uncategorized
Amid Plinqit’s rapid growth, Wilson to continue leading strategic development and expansion of company’s product offerings. ANN ARBOR, Mich., Oct. 16, 2024 – Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable...
by Kirsten Longnecker | Oct 7, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report shows nearly half of Americans, 48%, use a checking account to save money, presenting opportunity for financial institutions to encourage smarter saving with high-yield savings accounts ANN ARBOR, Mich., Oct. 7, 2024 – Plinqit,...
