Free Plinqit Digital Savings Tool Makes Saving Money a Snap for Michiganders

by | Sep 26, 2018 | Articles, Blog, Business, News, Uncategorized

Plinqit Teams with ChoiceOne Bank to Automate Savings and Reward Consumers

Ann Arbor, MI – September 26, 2018 – Plinqit is making it easier than ever for consumers to save money and reach financial goals with the new, free Plinqit digital savings tool. Users simply transfer money from their checking account to Plinqit, set a goal, timeframe, and withdrawal amount, and watch their Plinqit savings account grow. Through Plinqit’s partnership with West Michigan’s ChoiceOne Bank, Plinqit users can also amplify their savings. Plinqit uniquely pays them extra money for reaching goals, building financial skills and referring friends.

“One in two Americans struggle to save even $500, while 25 percent of the population has $0 in savings. So many people are just one incident away from a financial crisis, and have no money for important things like a down payment on a home or student loan reduction, let alone for fun things like a vacation,” says Kathleen Craig, founder and CEO of HTMA, the creators of Plinqit. “By making it easy for people to save money and get smarter about finances, Plinqit helps alleviate stress and bring more joy into their lives. We’re thrilled to partner with ChoiceOne Bank in bringing this service to the Grand Rapids community.”

“ChoiceOne believes strongly in helping people achieve their financial goals,” said Adom Greenland, Chief Operating Officer for ChoiceOne Bank. “Through our Plinqit offering, we’re giving users of all ages, in all stages of life, a simple, hassle-free way to increase their savings and become more financially savvy”

Created by people who were looking for an innovative, fun and easy way to save money themselves, Plinqit is designed for success:

  • Fast and easy: It takes less than five minutes to set up a Plinqit savings account. All you need is a checking account and browser access.
  • Set and forget: By automating the savings process Plinqit enables users to work toward their goals without even realizing it.
  • Learn and earn: Plinqit is the only savings tool that pays users to learn about personal finances. With Plinqit’s “Build Skills” feature, users simply watch an educational video or read an article from the Plinqit library, take a short quiz, and Plinqit adds money toward their savings goal.
  • Best way to save: Unlike other products, Plinqit is free. There are no service or usage fees. Plus, because of the multiple ways users earn monetary rewards, Plinqit has the ability to pay more than people get from interest on traditional savings accounts.

About HT Mobile Apps

Michigan-based HTMA is an innovative fintech company, serving banks across the country. Financial institutions, ranging from $30 million in assets to over $18 billion in assets, use its platform to easily and cost-effectively roll out new services for attracting and retaining customers. The platform powers a suite of HTMA offerings including Banker Jr., Member Jr., and now Plinqit. www.htmobileapps.com

About ChoiceOne Bank

ChoiceOne Bank is a full service financial institution with offices in Kent, Ottawa, Muskegon and Newaygo Counties. Member FDIC. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. is the holding company headquartered in Sparta, Michigan and the parent corporation of ChoiceOne Bank. The company is publicly traded and is available on the OTCBB under the symbol “COFS.” For more information on the bank, please visit ChoiceOne’s website at www.choiceone.com.

Press contact:
Janice Bedsole
Bedsole & Company
781-789-6108
janice@bedsoleandcompany.com

Most Recent Posts

Defending Deposits Through Transparent Rate Communication

There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...

The Generational Shift in Business Banking

Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...

Plinqit CMO Elected to AFT Board of Directors

Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association's Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the organization,...

Actionable Takeaways from AFT Fall Summit

Magic was in the air at Association for Financial Technology (AFT)'s Fall Summit in Banff, Alberta, Canada, last week. In addition to the setting, the speakers were magnificent, bringing use-this-now acumen to their presentations and panel sessions. Here are 6...

High Earners, Low Savers?

What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...

The Great Wealth Transfer & the Business Banking Shakeup

When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...

From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers

Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...

How to Defend (and Grow) Key Deposits When Repricing Hits

Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4.For banks and credit unions, few moments are as pivotal or as stressful as when a large...

Banking Brand Market Penetration with a Digital Deposit Engine That Delivers

Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3.Regional and community banks and credit unions are revisiting market expansion, whether that’s next...

Why High Yield Savings Is the Secret Weapon for Banks Looking to Attract More SMBs

Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...