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The Correlation Between Fraud and Ill-Fitting Fintech Partnerships

by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized

For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...

Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels

by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates

Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...

Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership

by Kirsten Longnecker | Jun 4, 2025 | Articles, Branding, Business, Marketing, News, Press, Uncategorized

Plinqit announced it has won the FinTech Marketing North American Award in the Best Use of Thought Leadership category. The recognition honors Plinqit’s comprehensive thought leadership campaign centered around its 2024 State of Savings Report, which delivered...
Rethinking Digital Account Acquisition with High-Yield Savings

Rethinking Digital Account Acquisition with High-Yield Savings

by Kirsten Longnecker | May 14, 2025 | Articles, Business, Frontpage, Interviews, Marketing, News, Uncategorized, Updates

It’s a reality that many financial institutions are starting to face – the digital checking account boom is not as profitable as it might seem. Offering free checking accounts online may seem like an attractive entry point, but it comes at a high cost. These accounts...
Plinqit Surpasses $3 Billion in Deposits, Unveils New Website

Plinqit Surpasses $3 Billion in Deposits, Unveils New Website

by Kirsten Longnecker | Apr 9, 2025 | Articles, Branding, Business, Design, Frontpage, Marketing, News, Press, Uncategorized, Updates

Plinqit is celebrating a major milestone! Deposits generated through its High Yield Savings product have surpassed $3 billion. To reinforce their support for financial institutions in generating deposit growth, Plinqit also launched a refreshed website. “Our mission...
How High-Yield Savings Can Attract the Next Generation of Savers

How High-Yield Savings Can Attract the Next Generation of Savers

by Kirsten Longnecker | Apr 8, 2025 | Articles, Blog, Business, From the Field, News, Press, Uncategorized

Today’s youngest workers are proving so far to be some of the most dedicated savers. And several of Plinqit’s High Yield Savings bank clients report that Gen Z customers maintain average saving balances exceeding $40,000. Read the full article on FinXTech for how to...
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Recent News

  • The Correlation Between Fraud and Ill-Fitting Fintech Partnerships
  • Reducing Your Dependence on Costly Short-Term Funding Sources
  • Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
  • Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
  • Rethinking Digital Account Acquisition with High-Yield Savings
  • 3 Keys to High Yield Savings Success

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Recent News

  • The Correlation Between Fraud and Ill-Fitting Fintech Partnerships
  • Reducing Your Dependence on Costly Short-Term Funding Sources
  • Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels
  • Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership
  • Rethinking Digital Account Acquisition with High-Yield Savings

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