by Kathleen Craig | Feb 28, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized
Despite data from the St. Louis Fed suggesting that millennials have seen their wealth quadruple in the past few years, most Americans are shaking their (digital) piggy banks and hunting in the couch for loose change. The data firm Statista has shown that after...
by Kirsten Longnecker | Jan 23, 2025 | Articles, Business, Interviews, Marketing, News, Press, Uncategorized, Updates
In a Fintech Top Voice interview, Kirsten Knoll Longnecker, CMO at Plinqit, speaks about her inspiring journey into fintech, Plinqit’s game-changing High Yield Savings (HYS) product, and how we’re helping banks grow deposits while empowering people to save smarter....
by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
by Kirsten Longnecker | Dec 17, 2024 | Articles, Blog, Business, News, Press, Uncategorized, Updates
ANN ARBOR, Mich., Dec. 17, 2024 —Plinqit is proud to announce a record year of growth driven by its latest product, High Yield Savings by Plinqit. This innovative, white-label digital savings solution has enabled financial institutions nationwide to acquire new...
by Kirsten Longnecker | Nov 19, 2024 | Articles, Business, From the Field, Frontpage, News, Press, Uncategorized
Of Americans without a HYS account, more than half said they are likely to open one in the future while 13% are very likely to open one ANN ARBOR, Mich., Nov. 19, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...
by Kirsten Longnecker | Oct 29, 2024 | Articles, Business, News, Press, Uncategorized, Updates
Plinqit’s 2024 State of Savings Report shows that majority of Americans using a high-yield savings account earn between 4% and 4.99% APY ANN ARBOR, Mich., Oct. 29, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...
