Plinqit expands its leadership team by appointing fintech marketing veteran, Kirsten Knoll Longnecker as company’s new CMO

ANN ARBOR, Mich., Aug. 15, 2024 Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has promoted Kirsten Longnecker as its chief marketing officer to support the company’s strong growth trajectory.

“Since she joined, Kirsten has brought a passionate, energetic voice to our brand and we look forward to seeing what we accomplish together as she takes on this influential, well-deserved role as CMO.”

– Kathleen Craig, Founder & CEO

As CMO, Longnecker will oversee Plinqit’s marketing team and the company’s go-to-market strategy across its suite of deposit growth tools, including its most recently launched white-labeled savings product, High Yield Savings by Plinqit. In her new role, she will strengthen awareness and engagement with the Plinqit brand through relevant thought-leadership content, digital marketing initiatives, strategic partnerships and more.

Previously, Longnecker served as Plinqit’s Senior Vice President of Marketing. Before Plinqit, Longnecker held multiple leadership roles at Kasasa, including Vice President of Communications and B2B Content, where she led Kasasa’s B2B marketing and content strategy, social media, public relations, as well as webinars and events.

Check out the full press release published on einpresswire.com