Plinqit continues to expand leadership team, appointing Crystal Boyer as Chief Customer Officer to further enhance customer success.
“I’m excited to lead our team as we continue to deliver innovative solutions that help our partners succeed and drive meaningful growth for the industry.”
— Crystal Boyer, COO
Boyer joined Plinqit in 2021 after more than a decade in the banking industry. As the pandemic swept through the world, it transformed the financial landscape. “For the first time in my career, the industry was forced to find digital solutions for traditional services overnight. The boardroom was concerned, but instead of risk and regulations being the sole focus, the customer’s well-being was at the forefront of our decisions,” Boyer recalled. “I was in awe.”