Kirsten Longnecker

Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As SVP of Marketing for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.

The Hidden Costs of Financial Illiteracy: Implications for Banks and Economies

Investing in financial education is not just about being socially responsible — it’s also a smart business decision. Educated customers make better financial decisions, resulting in better credit scores, higher savings rates, and bigger investments. These behaviors help banks by reducing loan defaults, increasing deposits, and fostering customer loyalty.

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July 2024
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