Kirsten Longnecker

Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
A Balancing Act: How Gen Z Can Save While Paying Down Debt

A Balancing Act: How Gen Z Can Save While Paying Down Debt

With debt and the cost of living on the rise, plus a host of other financial responsibilities, the challenge of repaying debt while saving for the future is daunting. According to Plinqit’s 2024 State of Savings Report, 43% of Gen Z said they are saving to pay off debt this year, making it one of their top savings priorities. At the same time, the survey report shows this generation is focused on other financial goals too, such as travel, purchasing a vehicle, or buying a home. So, how can Gen Z effectively manage these conflicting goals?

1 in 4 Americans Enrolled in a High-Yield Savings Account Earn 5% APY or Higher, According to Plinqit’s 2024 State of Savings Report

Plinqit’s 2024 State of Savings Report shows that majority of Americans using a high-yield savings account earn between 4% and 4.99% APYANN ARBOR, Mich., Oct. 29, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...

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