In a Fintech Top Voice interview, Kirsten Knoll Longnecker, CMO at Plinqit, speaks about her inspiring journey into fintech, Plinqit’s game-changing High Yield Savings (HYS) product, and how we’re helping banks grow deposits while empowering people to save smarter....

Kirsten Longnecker
Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
Secure & Insured: Why High-Yield Savings Outperforms Crypto
Gen Z is putting greater stock in cash reserves and novel saving methods such as cryptocurrency. This highlights an opportunity for banks and credit unions, which are hungry for deposits and eager to reach younger account holders.
Plinqit Celebrates Record Growth as High Yield Savings by Plinqit Surpasses $2 Billion in Deposits
ANN ARBOR, Mich., Dec. 17, 2024 —Plinqit is proud to announce a record year of growth driven by its latest product, High Yield Savings by Plinqit. This innovative, white-label digital savings solution has enabled financial institutions nationwide to acquire new...
54% of Americans Say They Are Likely to Open a High-Yield Savings Account, According to New Plinqit Report
Of Americans without a HYS account, more than half said they are likely to open one in the future while 13% are very likely to open one ANN ARBOR, Mich., Nov. 19, 2024 —Plinqit, an award-winning provider of high-yield and automated savings software solutions that...