by Plinqit | Apr 7, 2026 | Articles, Blog, Frontpage, Marketing, News, Press, Uncategorized, Updates
Fintech innovator tapped to showcase SMB deposit solution at premier industry event Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial institutions to grow deposits, attract new customers, and expand their...
by Plinqit | Apr 1, 2026 | Articles, Business, Frontpage, Marketing, News, Press, Uncategorized, Updates
Businesses across the country are trading hands to their younger inheritors. This massive shift in ownership of small- and medium-sized businesses represents an equally massive shift in how financial institutions should think about business accounts. Millennial and...
by Plinqit | Mar 29, 2026 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized
It was the bank’s customers that inspired my idea for a small business. As VP of digital banking at a well-regarded financial institution in Michigan, I saw the dichotomy between customers’ appearance and their account balances. It cemented the idea that savings is...
by Kirsten Longnecker | Aug 19, 2025 | Articles, Blog, Business, From the Field, Frontpage, Marketing, News, Press, Uncategorized
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
by Kirsten Longnecker | Aug 6, 2025 | Articles, Blog, Business, Frontpage, News, Uncategorized, Updates
Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...
