Crystal Boyer Promoted to Chief Customer Officer at Plinqit

by | Sep 24, 2024 | Articles, Frontpage, News, Press, Uncategorized

Plinqit continues to expand leadership team, appointing Crystal Boyer as Chief Customer Officer to further enhance customer success.

ANN ARBOR, Mich., Sept. 24, 2024 – Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial institutions to grow deposits, attract new customers and expand their retail footprint, is proud to announce the promotion of Crystal Boyer to Chief Customer Officer (CCO). In her new role, Boyer will lead Plinqit’s efforts to enhance customer success, drive satisfaction, and ensure alignment across all customer-facing teams.

I’m excited to lead our team as we continue to deliver innovative solutions that help our partners succeed and drive meaningful growth for the industry.”pan>

— Crystal Boyer, COO

Boyer will focus on creating strategic initiatives that enhance customer experiences, align organizational goals with customer outcomes, and innovate how the company manages customer relationships. Her leadership will ensure that the voice of the customer remains at the forefront of all decisions. Boyer’s promotion reflects Plinqit’s commitment to strong customer relationships and driving innovation within the financial sector.

Boyer joined Plinqit in 2021 after more than a decade in the banking industry. As the pandemic swept through the world, it transformed the financial landscape. “For the first time in my career, the industry was forced to find digital solutions for traditional services overnight. The boardroom was concerned, but instead of risk and regulations being the sole focus, the customer’s well-being was at the forefront of our decisions,” Boyer recalled. “I was in awe.”

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