by Plinqit | May 16, 2019 | Blog, Business, Case Study, Marketing, News, Uncategorized
The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build and grow the business. The bank had primarily relied on its branch network...
by Plinqit | May 13, 2019 | Articles, Blog, Business, From the Field, Marketing, News, Uncategorized
ChoiceOne Bank experiences strong engagement within first year of launching new savings app ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that pays users for engaging with content, has surpassed the industry’s average...
by Plinqit | May 9, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, digital-only brands, small banks without the same advertising and product...
