How Financial Institutions Can Help People Gain Economic Peace of Mind

by | Oct 5, 2020 | Articles, Blog, Business, Case Study, Interviews, Marketing, News, Uncategorized

The pandemic and the slump that followed loaded fresh money worries on top of those already troubling Americans. Research from Raddon suggests steps banks and credit unions can take, as illustrated by case studies from Ally, BankMobile and ChoiceOne.

Americans faced mental perplexity over money before the COVID-19 recession, but it has steadily worsened for many over the course of the pandemic and its continuing economic effects.

While the impact has been broad, financial angst has hit younger generations harder than older ones, in general, according to Andrew Vahrenkamp, Senior Research Analyst and Program Manager at Raddon Research. Raddon has studied the financial effects of the COVID slump in “Stress and Solutions in a Pandemic Age.”

Read the full article

Most Recent Posts

This Underutilized Product Could Fuel Your Growth Strategy

What if the key to scaling your financial institution's deposits, reaching new customer segments, and strengthening your brand isn't about the shiny-and-new or the “tired”-but-true, but revisiting one of the most overlooked yet successful retail products? Savings...

Defending Deposits Through Transparent Rate Communication

There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...

The Generational Shift in Business Banking

Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...

Plinqit CMO Elected to AFT Board of Directors

Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association's Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the organization,...

Actionable Takeaways from AFT Fall Summit

Magic was in the air at Association for Financial Technology (AFT)'s Fall Summit in Banff, Alberta, Canada, last week. In addition to the setting, the speakers were magnificent, bringing use-this-now acumen to their presentations and panel sessions. Here are 6...

High Earners, Low Savers?

What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...

The Great Wealth Transfer & the Business Banking Shakeup

When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...

From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers

Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...

How to Defend (and Grow) Key Deposits When Repricing Hits

Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4.For banks and credit unions, few moments are as pivotal or as stressful as when a large...

Banking Brand Market Penetration with a Digital Deposit Engine That Delivers

Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3.Regional and community banks and credit unions are revisiting market expansion, whether that’s next...