CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings.

Finopotamus has assembled a panel of experts in a new recurring series, The Industry Leaders Forum (ILF). Each month, we’ll ask the panel a broad technology question and share their informative responses. Due to tremendous response, we’ve divided the first ILF installment into three parts. Respondents are presented in alphabetical order by company.

Part 3 includes responses from:

Kathleen Craig, CEO, Plinqit

To ensure digital transformation success, start with who your members are today and which product innovations can best help them. It can be easy to focus on the bright and shiny or get overwhelmed. By starting with who you serve and identifying their top needs, credit unions can best prioritize their digital transformation roadmap and strategy.

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