After participating in BMO’s WMNfintech business accelerator program for women, Plinqit expands relationship with BMO in the U.S. ANN ARBOR, Mich.--(BUSINESS WIRE)--Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
Kirsten Longnecker
Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
American Banker | Sonata Bank
Community bank cooks up a niche in quick service restaurants Miriam Cross wrote an excellent article "Community bank cooks up a niche in quick service restaurants", about Sebree Deposit Bank's relaunch into Sonata Bank. Check out the article published on...
BAI | What New CRA Requirements Mean for Financial Education Programs
Banks have a vested interest in helping their customers achieve financial health, particularly in LMI communities hurt by branch closures.The cost of living is rising, and so is the cost of financial illiteracy. In 2022, consumers lost an average of $1,819 per person...
Plinqit’s New White Paper Reveals Proven Tactics for Financial Institutions to Attract & Retain Depositors
Plinqit's new white paper “How To Attract and Keep Long-Term Deposits.” ANN ARBOR, Mich.--(BUSINESS WIRE)--Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has published its...
Kathleen Craig | Financial Brand Insights | Making The Financial Education Connection
Check out the full article by Kathleen Craig, Founder and CEO of Plinqit, in The Financial Brand Insights Magazine, Summer 2023.The cost of acquiring a single new bank customer relationship is typically north of $600. And competing on interest rates is no guarantee...