by Plinqit | Jun 5, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
With competition for deposits heating up, many small and medium-sized banks are turning to technology to give them an edge. First Arkansas & Trust, for example, is using Plinqit, a goal-oriented savings app from a fintech called HTMA Holdings, in the hopes of...
by Plinqit | May 13, 2019 | Articles, Blog, Business, From the Field, Marketing, News, Uncategorized
ChoiceOne Bank experiences strong engagement within first year of launching new savings app ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that pays users for engaging with content, has surpassed the industry’s average...
by Plinqit | May 9, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, digital-only brands, small banks without the same advertising and product...
by Plinqit | Feb 26, 2019 | Articles, Blog, Branding, Business, Education, Marketing, News, Uncategorized
Check our recent webinar where Youth Savings Club and Life Cycle Marketing expert Crystal Boyer shares how First State Community Bank has invested in their Junior Savers Club. From Junior Savers Directors, to events, to their participation in Financial Literacy Month,...
by Plinqit | Feb 20, 2019 | Articles, Blog, Business, Education, News, Uncategorized
Be sure to check out our recent webinar with Youth Program expert Danielle Anderson, who shares how Altra Federal Credit Union continues to grow and evolve their investment in the next generation of members. From their Youth Committee, to their focus on teaching...
by Kathleen Craig | Dec 12, 2018 | Articles, Blog, Business, Marketing, Uncategorized
Someone has to be first. The majority of banks I know want to be third, fourth or even tenth when launching a new or unproven solution…. but if we are truly going to change our industry… someone has to be first. First does not have to be high risk or...
