by Plinqit | Jun 26, 2019 | Blog, Business, Case Study, From the Field, Marketing, News, Uncategorized
The Challenge: A long-standing client of HT Mobile Apps (HTMA), creator of Plinqit, FAB&T was offering the company’s Banker Jr. application, a savings tool and educational platform for children and families, that can also be used by teachers in a school setting to...
by Plinqit | May 16, 2019 | Blog, Business, Case Study, Marketing, News, Uncategorized
The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build and grow the business. The bank had primarily relied on its branch network...
by Plinqit | Jun 22, 2018 | Blog, Case Study, From the Field
HT Mobile Apps caught up with Luke Roussin, Marketing Director of First State Community Bank ($1.7 billion assets, 45 branches) for a chat about Banker Jr. How did you first learn about Banker Jr.? We met Kathleen Craig at the ABA Marketing Conference in the fall of...
by Plinqit | Jun 19, 2018 | Case Study, Education, From the Field, Uncategorized
HT Mobile Apps chatted about Banker Jr. with Donny Hefner, Marketing Communications Coordinator at Chemical Bank, Midland, Michigan. When did you launch Banker Jr.? We officially launched Banker Jr. in December of 2014. We learned about it at the Michigan Bankers...
by Plinqit | Jun 17, 2018 | Case Study, Education, From the Field, Uncategorized
HT Mobile Apps recently caught up with Danielle Anderson, Youth Coordinator at Altra Federal Credit Union in Wisconsin for a chat about Member Jr. How did you learn about Member Jr.? We learned about Member Jr. in 2014 at the National Youth Involvement Board...
by Plinqit | Apr 16, 2015 | Case Study, Education, From the Field, Uncategorized
Banker Jr checked in with Jennifer Tucker, Assistant Vice President Financial Education & Marketing Outreach Officer at Monroe Bank and Trust ($1.3 billion in assets, 25 branches in southeast Michigan). Monroe Bank and Trust (MBT) launched their branded version of...
