by Plinqit | Jun 26, 2019 | Blog, Business, Case Study, From the Field, Marketing, News, Uncategorized
The Challenge: A long-standing client of HT Mobile Apps (HTMA), creator of Plinqit, FAB&T was offering the company’s Banker Jr. application, a savings tool and educational platform for children and families, that can also be used by teachers in a school setting to...
by Plinqit | Jun 5, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
With competition for deposits heating up, many small and medium-sized banks are turning to technology to give them an edge. First Arkansas & Trust, for example, is using Plinqit, a goal-oriented savings app from a fintech called HTMA Holdings, in the hopes of...
by Plinqit | May 16, 2019 | Blog, Business, Case Study, Marketing, News, Uncategorized
The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build and grow the business. The bank had primarily relied on its branch network...
by Plinqit | May 13, 2019 | Articles, Blog, Business, From the Field, Marketing, News, Uncategorized
ChoiceOne Bank experiences strong engagement within first year of launching new savings app ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that pays users for engaging with content, has surpassed the industry’s average...
by Plinqit | May 9, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, digital-only brands, small banks without the same advertising and product...
by Plinqit | Mar 29, 2019 | Blog, Business, News, Uncategorized
HTMA is excited to announce our newest enhancement with Plinqit, multiple savings goals. Plinqit users can create up to 5 savings goals within their account. This is the number one feature requested by users, and we’re happy that it is now available. Users can...
