by Kathleen Craig | Aug 14, 2025 | Articles, Blog, Business, Lifestyle, News, Press, Uncategorized
Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
by Kirsten Longnecker | Dec 19, 2024 | Articles, Lifestyle, Marketing, News, Uncategorized
Moving money isn’t what it used to be – forget paper trails and the Pony Express. Few people carry wads of cash, even fewer carry a checkbook, and most people use a plastic card or their smartphone to make purchases. We move money in bits and hardly ever in bags. But...
by Kirsten Longnecker | Mar 29, 2023 | Articles, Blog, Business, Lifestyle, Marketing, Uncategorized
For banks, financially healthy customers are more profitable and more loyal, sticky customers. That means that effective financial wellness programs are not only the right thing to do for customers — they can also be a powerful tool for growth, even when net interest...
by Kirsten Longnecker | Mar 28, 2023 | Articles, Business, Education, Lifestyle, Marketing, Press, Uncategorized
New Plinqit survey reveals top savings priorities for today’s consumers. ANN ARBOR, Mich., March 28, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, reveals that top...
by Kirsten Longnecker | Mar 10, 2023 | Articles, Blog, Case Study, Lifestyle, Marketing, News, Uncategorized
ABA Banking Journal featured Plinqit’s latest State of Savings Report. While many Americans say inflation is eating away at their budgets, more than nine in 10 people are saving money for something this year, according to a new survey by financial technology...
