Kathleen Craig | The Right Way to Develop Lasting Partnerships with Fintech Firms

by | Dec 21, 2021 | Articles, Blog, Branding, Business, Marketing, News, Uncategorized

More than five years ago, I wrote an article for the ABA Banking Journal outlining my stance as to why financial institutions should embrace working with fintech firms.

As the CEO of a fintech company myself, I can understand why banks may be hesitant or not know how to join forces with firms like ours—especially those that are still in the early stages or actively pursuing their first clients.

However, banks have to continue to drive innovation in their organization in order to compete with direct-to-consumer fintech start-ups and “unbanks.” Which are continuing to raise billions of dollars with the mission of disrupting the banking industry and can bring services to market seemingly without jumping through the same compliance and due-diligence hurdles that slow down the process for banks.

Five years after my original pitch for partnership, more and more tech-driven companies that have not paid their dues in the banking space are continuing to supplant the institutions who have. As you choose your partners, please remember: Not all fintech companies are built the same. There are plenty in the fintech industry who are building FOR your bank and their drive is to add value to your customers and help you compete.

The number of FDIC-insured institutions in the U.S. dropped 19 percent over the last five years, and 35 percent since 2010. To remain competitive and ensure longevity in a market that gets more cutthroat by the day, banks must invest in innovation and find the fintechs that want to build mutually beneficial partnerships.

Most Recent Posts

Plinqit Invited to Demo High Yield Savings for Business at FinovateSpring 2026

Fintech innovator tapped to showcase SMB deposit solution at premier industry event Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial institutions to grow deposits, attract new customers, and expand their...

Bank News | Why high yield savings is a must-have for business owners

Businesses across the country are trading hands to their younger inheritors. This massive shift in ownership of small- and medium-sized businesses represents an equally massive shift in how financial institutions should think about business accounts. Millennial and...

Bank Business News | Why Is It So Hard to Open a Small Business Account Online?

It was the bank’s customers that inspired my idea for a small business. As VP of digital banking at a well-regarded financial institution in Michigan, I saw the dichotomy between customers’ appearance and their account balances. It cemented the idea that savings is...

This Underutilized Product Could Fuel Your Growth Strategy

What if the key to scaling your financial institution's deposits, reaching new customer segments, and strengthening your brand isn't about the shiny-and-new or the “tired”-but-true, but revisiting one of the most overlooked yet successful retail products? Savings...

Defending Deposits Through Transparent Rate Communication

There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...

The Generational Shift in Business Banking

Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...

Plinqit CMO Elected to AFT Board of Directors

Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association's Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the organization,...

Actionable Takeaways from AFT Fall Summit

Magic was in the air at Association for Financial Technology (AFT)'s Fall Summit in Banff, Alberta, Canada, last week. In addition to the setting, the speakers were magnificent, bringing use-this-now acumen to their presentations and panel sessions. Here are 6...

High Earners, Low Savers?

What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...

The Great Wealth Transfer & the Business Banking Shakeup

When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...