IIn what is a recurring feature, Finopotamus spotlights innovative women who are positively impacting technology applications in the credit union industry, and beyond.

For this issue, we visited with Plinqit’s Founder and CEO Kathleen Craig. The Ann Arbor, Mich.–based fintech offers an automated savings, intelligent content, peer comparison, and virtual account management platform to banks and credit unions.

Since 2004, April has been Financial Literacy Month in the United States. While an important initiative, Kathleen Craig didn’t feel 30 days provided enough time to address the all-important and far-reaching issue of financial education. So, in 2015, she left her job as the vice president of consumer e-services at United Bank & Trust with the ambitious goal of providing a service that consumers and financial institutions could tap into year-round.

“Using that knowledge and experience working in the banking industry, I was inspired to build a one-of-a-kind savings platform that pays its users for learning about personal finances – a personal passion of mine,” Craig told Finopotamus.

Citing recent statistics from a survey conducted by the National Financial Educators Council (NFEC), she explained that the lack of financial knowledge is an expensive proposition for many Americans. The average estimated money loss reported in 2021 due to lack of personal finance knowledge was $1,389.06 per individual, or $352 billion total, she noted.

Additionally, nearly 20% of respondents said they lost over $2,500 over the prior year due to knowledge gaps.

Read W.B. King’s full article on Finopatamus.com