CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings.

From the pandemic to inflation, today’s consumers have faced several economic challenges recently. With the inflated prices of basic goods, including groceries, gas, and rent, Americans have been forced to strike a balance between affording everyday necessities and building up their savings and prioritizing their other financial goals.

So, what are Americans saving for and where do their financial priorities stand? Perhaps the most important question of all is: What are banks doing to help customers pursue and achieve their financial goals despite these challenges?

The good news is most consumers recognize the importance of saving money, and Plinqit’s State of Savings Report proves it, as 91% of respondents said they are putting aside at least some money. Given the economic uncertainty over the last few years, Americans are concerned about how they use their next paycheck. According to a survey by Mint, 21% of consumers surveyed have increased their savings in the wake of the pandemic.

So, what are Americans saving for?

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