Latest Plinqit Survey reveals top savings priorities for consumers

ANN ARBOR, Mich.–()–Plinqit, the only savings platform of its kind that pays users for learning about personal finances, reveals that nearly half of Americans say they are setting money aside for an emergency fund, according to the company’s recently published State of Savings Report. The report uncovers new insights into the savings habits of consumers based on a Harris Poll survey of more than 2,000 U.S. adults.

“While the price increases for everyday necessities leave many U.S. households with financial stress, consumers remain focused on building up their emergency savings even in these trying times. Providing tools to help them be successful in their savings goal is critical for financial institutions.”

Financial experts have always emphasized the importance of building an emergency fund as a buffer to pay for large, unexpected expenses, such as medical bills, home repairs or even job losses. Plinqit’s State of Savings Report proves that consumers are taking this advice to heart, as 43 percent say they are actively contributing to their emergency funds, both for short-term and long-term expenses. Nearly one-third of Americans, 32 percent, are putting aside money for a long-term emergency fund and 28 percent are saving for a short-term emergency fund.

Check out the full press release published on