by Kirsten Longnecker | Oct 29, 2025 | Articles, Branding, Business, News, Uncategorized, Updates
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
by Kirsten Longnecker | Oct 6, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized
Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...
