by Kirsten Longnecker | Oct 29, 2025 | Articles, Branding, Business, News, Uncategorized, Updates
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
by Kirsten Longnecker | Sep 25, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized, Updates
Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association’s Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the...
by Kirsten Longnecker | Sep 22, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized, Updates
What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...
by Kirsten Longnecker | Aug 6, 2025 | Articles, Blog, Business, Frontpage, News, Uncategorized, Updates
Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...
by Kirsten Longnecker | Jul 22, 2025 | Articles, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2. Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...
by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...
