by Plinqit | Apr 7, 2026 | Articles, Blog, Frontpage, Marketing, News, Press, Uncategorized, Updates
Fintech innovator tapped to showcase SMB deposit solution at premier industry event Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial institutions to grow deposits, attract new customers, and expand their...
by Plinqit | Apr 1, 2026 | Articles, Business, Frontpage, Marketing, News, Press, Uncategorized, Updates
Businesses across the country are trading hands to their younger inheritors. This massive shift in ownership of small- and medium-sized businesses represents an equally massive shift in how financial institutions should think about business accounts. Millennial and...
by Kirsten Longnecker | Nov 18, 2025 | Articles, Blog, Business, Marketing, News, Uncategorized, Updates
What if the key to scaling your financial institution’s deposits, reaching new customer segments, and strengthening your brand isn’t about the shiny-and-new or the “tired”-but-true, but revisiting one of the most overlooked yet successful retail products?...
by Kirsten Longnecker | Oct 29, 2025 | Articles, Branding, Business, News, Uncategorized, Updates
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
by Kirsten Longnecker | Sep 25, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized, Updates
Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association’s Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the...
by Kirsten Longnecker | Sep 22, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized, Updates
What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...
