Kathleen Craig is the founder and CEO of Plinqit, which offers two ways to help banks and credit unions attract deposits. Plinqit, our namesake product, helps grow low-cost, sticky deposits through financial wellness. And High Yield Savings by Plinqit (HYS) is a fully white-label way for financial institutions to spin up a digital brand or an affinity brand offering an attractive interest rate to drive new, high-growth deposits. Prior to launching Plinqit, Craig served as vice president for digital banking at a well-regarded community financial institution. Craig leverages her shared industry experience as both banker and fintech leader as an advisor to several fintech startups and serving on the boards of A2EF and the Association for Financial Technology. Craig also regularly contributes articles to publications, such as Forbes, ABA Marketing Magazine, Bank Director and The Financial Brand. She earned her Bachelor of Business Administration from Eastern Michigan University. Craig’s experience in banking, technology and financial management led her to the development of Plinqit. She has successfully raised over $10 million in venture funding for Plinqit and has partnered with several of the largest financial technology companies in the world. Plinqit now serves more than 50 clients across the U.S., including banks in the top 10 by asset size.