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Bank Director | Why Digital Transformation Strategies Should Address Financial Wellness by Kathleen Craig

by Kirsten Longnecker | Mar 29, 2023 | Articles, Blog, Business, Lifestyle, Marketing, Uncategorized

For banks, financially healthy customers are more profitable and more loyal, sticky customers. That means that effective financial wellness programs are not only the right thing to do for customers — they can also be a powerful tool for growth, even when net interest...

Plinqit’s State of Savings Report Reveals Consumer Savings Habits by Household Income

by Kirsten Longnecker | Mar 28, 2023 | Articles, Business, Education, Lifestyle, Marketing, Press, Uncategorized

New Plinqit survey reveals top savings priorities for today’s consumers. ANN ARBOR, Mich., March 28, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, reveals that top...

Finopotamus | Industry Leaders Form : Kathleen Craig

by Kirsten Longnecker | Mar 14, 2023 | Articles, Business, Marketing, News, Press, Uncategorized

CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings. Finopotamus has assembled a panel of experts in a new recurring series, The Industry Leaders Forum (ILF). Each month, we’ll ask the panel a broad...

ABA Banking Journal ft. Plinqit’s State of Savings Report

by Kirsten Longnecker | Mar 10, 2023 | Articles, Blog, Case Study, Lifestyle, Marketing, News, Uncategorized

ABA Banking Journal featured Plinqit’s latest State of Savings Report. While many Americans say inflation is eating away at their budgets, more than nine in 10 people are saving money for something this year, according to a new survey by financial technology...

Younger Adults More Likely to Be Saving for a Purchase Than Older Adults

by Kirsten Longnecker | Mar 8, 2023 | Articles, Business, Case Study, Education, Lifestyle, Marketing, Press, Uncategorized

New Plinqit survey reveals top savings priorities for today’s consumers. ANN ARBOR, Mich., March 8, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, reveals that younger...
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Recent News

  • This Underutilized Product Could Fuel Your Growth Strategy
  • Defending Deposits Through Transparent Rate Communication
  • The Generational Shift in Business Banking
  • Plinqit CMO Elected to AFT Board of Directors
  • Actionable Takeaways from AFT Fall Summit

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