Plinqit continues to expand leadership team, appointing Crystal Boyer as Chief Customer Officer to further enhance customer success.ANN ARBOR, Mich., Sept. 24, 2024 – Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable...
Kirsten Longnecker
Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
ROI Is the Top Determining Factor When Choosing a Savings Product, According to Plinqit’s New Consumer Survey Report
Plinqit’s 2024 State of Savings Report reveals 41% of Americans determine where to save their money based on the ROI of an account.ANN ARBOR, Mich., Sept. 4, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
Plinqit’s State of Savings Report Reveals More Than 2 in 5 Americans Save 10% or Less of Monthly Household Income
Majority of Americans save less than 20% of their monthly household income, with 43% saving 10% or less, according to new survey data ANN ARBOR, Mich., Aug. 13, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
9 in 10 Americans Are Putting Money into Savings This Year, According to Plinqit’s Latest Report
Plinqit’s 2024 State of Savings Report shows savings rate remains strong, but reveals priorities have shifted and consumers’ saving methods vary.ANN ARBOR, Mich., Aug. 1, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial...
People Prefer These 5 Types of Financial Education
Community banks and credit unions that can deliver magnetic, memorable, and actionable financial literacy content find these five tools work best.