Plinqit expands its leadership team to support continued product innovation amid rising demand for deposit growth tools. Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has...
Kirsten Longnecker
Kirsten Knoll Longnecker started her career writing for Hallmark Cards, then moved into advertising copywriting, content strategy, and marketing. A digital marketing and brand strategy executive, Kirsten’s calling is transforming visionary ideas into compelling messaging. But her battery really recharges by helping create functional, productive team cultures and promoting DE&I. As Chief Marketing Officer for Plinqit, Kirsten oversees the team that delivers on lead generation, PR, social media, content marketing, and events management.
The Hidden Costs of Financial Illiteracy: Implications for Banks and Economies
Investing in financial education is not just about being socially responsible — it’s also a smart business decision. Educated customers make better financial decisions, resulting in better credit scores, higher savings rates, and bigger investments. These behaviors help banks by reducing loan defaults, increasing deposits, and fostering customer loyalty.
Plinqit Founder & CEO Kathleen Craig Named a Finalist for American Banker’s 2024 Innovators of the Year Award
Kathleen Craig named amongst 20 leaders in banking and fintech in this year’s Innovators of the Year awards. Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, today announced that...
Dive into the journey of Plinqit CEO on Builder, Banker, Hacker, Chief podcast
Listen to an inspiring edition of podcast Builder, Banker, Hacker, Chief produced by ZSuite Technologies. Here's why. "At Plinqit, the company Kathleen Craig founded on nights and weekends while working for a bank, her team equips financial institutions with retail...
3 Ways to Attract and Nurture Sticky Deposits
It’s been said so often that it’s now a refrain: We need more deposits! For bankers and credit union executives across the country, it’s on repeat. And financial institution leaders are trying everything from the traditional (high-interest CDs) to the disruptive (digital-only offerings).
However, balancing how much you gain in deposits with what you spend to capture them is an important part of the equation. And “sticky” deposits – those that are retained longer and provide cross-sell opportunities – generate lower cost of funds (COF) and greater return on marketing investment (ROMI). What makes deposits sticky, what are the benefits of sticky deposits, and how can you attract sticky deposits? That’s what we’re here to explore together. Read on.