by Kirsten Longnecker | Aug 6, 2025 | Articles, Blog, Business, Frontpage, News, Uncategorized, Updates
Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...
by Kirsten Longnecker | Jul 22, 2025 | Articles, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2. Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...
by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized
For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
by Kirsten Longnecker | Jul 8, 2025 | Articles, Business, Marketing, Press, Uncategorized
Part 2 of our “Top 5 reasons financial institutions contact Plinqit” series: You need to offset reliance on costly, non-core funding sources. Read Part 1. When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources,...
by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...
by Kirsten Longnecker | Jun 4, 2025 | Articles, Branding, Business, Marketing, News, Press, Uncategorized
Plinqit announced it has won the FinTech Marketing North American Award in the Best Use of Thought Leadership category. The recognition honors Plinqit’s comprehensive thought leadership campaign centered around its 2024 State of Savings Report, which delivered...
