by Plinqit | May 16, 2019 | Blog, Business, Case Study, Marketing, News, Uncategorized
The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build and grow the business. The bank had primarily relied on its branch network...
by Plinqit | May 13, 2019 | Articles, Blog, Business, From the Field, Marketing, News, Uncategorized
ChoiceOne Bank experiences strong engagement within first year of launching new savings app ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that pays users for engaging with content, has surpassed the industry’s average...
by Plinqit | May 9, 2019 | Articles, Blog, Business, Marketing, News, Uncategorized
Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, digital-only brands, small banks without the same advertising and product...
by Plinqit | Feb 26, 2019 | Articles, Blog, Branding, Business, Education, Marketing, News, Uncategorized
Check our recent webinar where Youth Savings Club and Life Cycle Marketing expert Crystal Boyer shares how First State Community Bank has invested in their Junior Savers Club. From Junior Savers Directors, to events, to their participation in Financial Literacy Month,...
by Kathleen Craig | Dec 12, 2018 | Articles, Blog, Business, Marketing, Uncategorized
Someone has to be first. The majority of banks I know want to be third, fourth or even tenth when launching a new or unproven solution…. but if we are truly going to change our industry… someone has to be first. First does not have to be high risk or...
by Plinqit | Dec 4, 2018 | Articles, Blog, Business, Marketing, Uncategorized
HT Mobiles Apps Founder & CEO, Kathleen Craig, was recently published on ABA’s Bank Marketing website. In her article, Don’t Forget the Low Hanging Fruit, Kathleen talks about not losing sight of the customers banks have today and ways you can plan and strategize...
