by Kathleen Craig | Aug 15, 2024 | Articles, Business, Marketing, News, Press, Uncategorized
Plinqit expands its leadership team by appointing fintech marketing veteran, Kirsten Knoll Longnecker as company’s new CMO ANN ARBOR, Mich., Aug. 15, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and...
by Kirsten Longnecker | Aug 13, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Majority of Americans save less than 20% of their monthly household income, with 43% saving 10% or less, according to new survey data ANN ARBOR, Mich., Aug. 13, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
by Kirsten Longnecker | Jun 12, 2024 | Articles, Business, Education, Marketing, News, Uncategorized
Community banks and credit unions that can deliver magnetic, memorable, and actionable financial literacy content find these five tools work best. Let’s dive into the strategies that can help you engage and educate your members effectively. Monetary Rewards Imagine...
by Kirsten Longnecker | Apr 16, 2024 | Articles, Interviews, Marketing, News, Uncategorized
Listen to an inspiring edition of podcast Builder, Banker, Hacker, Chief produced by ZSuite Technologies. Here’s why. “At Plinqit, the company Kathleen Craig founded on nights and weekends while working for a bank, her team equips financial institutions...
by Kathleen Craig | Jan 23, 2024 | Articles, Business, Marketing, News, Uncategorized
Even though Mint has been around for more than 25 years, its active users fell to 3.6 million from a high of 20 million users in 2016. Intuit’s announcement suggested that the shutdown was part of a larger strategy to integrate some of Mint’s features into...
by Kathleen Craig | Jan 18, 2024 | Articles, Blog, Business, Marketing, News, Uncategorized
In the pursuit of deposits, some financial institutions are exploring a distinct digital brand. Marcus by Goldman Sachs is an example of a “purpose-built” brand connected to an established bank. Goldman Sachs decided it wanted to attract more retail customers and...
