by Kirsten Longnecker | Nov 18, 2025 | Articles, Blog, Business, Marketing, News, Uncategorized, Updates
What if the key to scaling your financial institution’s deposits, reaching new customer segments, and strengthening your brand isn’t about the shiny-and-new or the “tired”-but-true, but revisiting one of the most overlooked yet successful retail products?...
by Kirsten Longnecker | Sep 25, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized, Updates
Plinqit Chief Marketing Officer Kirsten Longnecker was elected by a vote of her Association for Financial Technology peers to the association’s Board of Directors at the recent Fall 2025 Summit. Longnecker will serve a three-year board term with the...
by Kirsten Longnecker | Sep 24, 2025 | Articles, Blog, Business, From the Field, Marketing, News, Press, Uncategorized
Magic was in the air at Association for Financial Technology (AFT)’s Fall Summit in Banff, Alberta, Canada, last week. In addition to the setting, the speakers were magnificent, bringing use-this-now acumen to their presentations and panel sessions. Here are 6...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
by Kirsten Longnecker | Jul 22, 2025 | Articles, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2. Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...
