by Kirsten Longnecker | Apr 16, 2024 | Articles, Interviews, Marketing, News, Uncategorized
Listen to an inspiring edition of podcast Builder, Banker, Hacker, Chief produced by ZSuite Technologies. Here’s why. “At Plinqit, the company Kathleen Craig founded on nights and weekends while working for a bank, her team equips financial institutions...
by Kathleen Craig | Jan 18, 2024 | Articles, Blog, Business, Marketing, News, Uncategorized
In the pursuit of deposits, some financial institutions are exploring a distinct digital brand. Marcus by Goldman Sachs is an example of a “purpose-built” brand connected to an established bank. Goldman Sachs decided it wanted to attract more retail customers and...
by Kirsten Longnecker | Dec 1, 2023 | Articles, Business, Marketing, News, Press, Uncategorized
Partnership helps financial institutions accelerate digital initiatives, boosting deposit acquisition AUSTIN, Texas, November 30th, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual...
by Kirsten Longnecker | Jun 26, 2023 | Articles, Education, Frontpage, Marketing, News, Press, Uncategorized
Banks have a vested interest in helping their customers achieve financial health, particularly in LMI communities hurt by branch closures. The cost of living is rising, and so is the cost of financial illiteracy. In 2022, consumers lost an average of $1,819 per person...
by Kirsten Longnecker | Jun 8, 2023 | Articles, Business, Education, Frontpage, News, Uncategorized
Check out the full article by Kathleen Craig, Founder and CEO of Plinqit, in The Financial Brand Insights Magazine, Summer 2023. The cost of acquiring a single new bank customer relationship is typically north of $600. And competing on interest rates is no guarantee...
